30 Minutes

By: Lauren Castle, PharmD

Determining Your Functional Medicine Path

Learning Objectives

• Evaluate various career paths for pharmacists to engage in functional medicine practice
• Discuss functional medicine training opportunities for pharmacists

2 Hours

By Blair Thielemier, PharmD

Identify your Ideal Target Audience & Introduction to Sales Training

Learning Objectives

• Discuss how to identify a niche to begin testing your program
• Determine how to identify ideal patients/customers for your business
• Devise a marketing strategy for your ideal patient and begin a beta group
• Review various social media platforms for marketing your business to determine which is right for your niche
• Determine three assessment questions to identify potential leads
• Discuss how to transition warm leads to functional medicine patients in an appointment based model (in person or virtually)

90 Minutes

By Lindsey Elmore, PharmD, BCPS

Website Keys & Social Media to Grow your Business

Learning Objectives

• Describe the key elements of a website that converts
• Select appropriate content blocks for a website
• Compare utility of various social media platforms for business opportunities
• Describe the downfalls of social media
• Explain how to build an effective email list and campaigns

90 Minutes

By: Lauren Castle, PharmD, Vanessa Lesneski

Start with the Basics- Functional Medicine Counseling Clinical Pearls

Learning Objectives

• Review five common drug classes and easy counseling points & protocols with functional medicine approach
• Discuss implementation of medication related nutrient depletion conversations and repletion programs
• Determine how to incorporate functional lab testing into your practice

60 Minutes

Additional Strategies for Business Growth – The Group Visit Model

By Melody Hartzler, PharmD, BCAP, BC-ADM

Learning Objectives

• Showcase successful group visit models in functional medicine practice
• Discuss strategies for implementing group visits into your practice
• Evaluate format options for group visits